using content you’ve shared publicly to promote the services.This analysis occurs as the content is sent, received, and when it is stored. to customize our services for you, such as providing recommendations and personalized search results, content, and ads (which you can change or turn off in Ads Settings).to recognize patterns in data, such as determining when to suggest a new album in Google Photos to keep related photos together.This includes using automated systems and algorithms to analyze your content: operating and improving the services, which means allowing the services to work as designed and creating new features and functionalities.This license is for the limited purpose of: Although it’s not part of these terms, we encourage you to read it to better understand how you can update, manage, export, and delete your information. Understanding these terms is important because, by using our services, you’re agreeing to these terms.īesides these terms, we also publish a Privacy Policy. In case of problems or disagreements, which describes other legal rights you have, and what to expect in case someone violates these terms.Content in Google services, which describes the intellectual property rights to the content you find in our services - whether that content belongs to you, Google, or others.What we expect from you, which establishes certain rules for using our services.What you can expect from us, which describes how we provide and develop our services.For example, these terms include the following topic headings: As a result, these Terms of Service help define Google’s relationship with you as you interact with our services. These Terms of Service reflect the way Google’s business works, the laws that apply to our company, and certain things we’ve always believed to be true. What’s covered in these terms We know it’s tempting to skip these Terms of Service, but it’s important to establish what you can expect from us as you use Google services, and what we expect from you.